01Brand
Brand and press kit
Everything you need to write about Larrygram or link to it. Use the files as they are, and keep the clear space.
Download the press kitZIP with every logo, the favicon set and the illustrations.
02Logo
Logo
The mark is the app icon: a rounded rectangle joined by connectors to a circle and a second rectangle. Pair it with the wordmark in the horizontal or stacked lockup.
Clear space and size
Keep clear space around the logo equal to half the height of the mark. Do not use the horizontal logo narrower than 120 px, or the mark smaller than 16 px; below 32 px, use the simplified favicon mark.
Please don’t
- Recolor the mark outside the four variants.
- Stretch, rotate or add effects such as shadows and glows.
- Set the wordmark in another typeface or rebuild it from text.
- Place the full-color logo on busy photos or on dark blue; use the white knockout.
03Color
Color
Blue does the talking and white does the breathing. Every text color pair on the site meets WCAG 2.2 AA.
- blue-500
#2A7BF0 - blue-600
#1E66E0 - blue-650
#1B5BD9 - blue-700
#1A5FD6 - blue-800
#1857CC
- sky-400
#5FA0F2 - sky-500
#4C90EC - sky-300
#8CBEF5 - sky-200
#B9DBFB - sky-150
#C9DCF6 - sky-100
#DCEAFC
- ink-900
#0F2A5C - ink-700
#34496E - ink-500
#556887 - ink-300
#A3B2C9
- line
#D6E4F7 - surface-2
#F1F6FE - surface-1
#F7FAFF - canvas
#FAFBFD - white
#FFFFFF - offset-shadow
#E3EDFB
- success-700
#17734A - warning-700
#8A5300 - danger-700
#B42A2A - info-700
#1857CC
04Typography
Typography
Bricolage Grotesque for headlines, Geist for text and interface, Geist Mono for code and labels. All three are SIL OFL 1.1.
Bricolage Grotesque · 700
Draw the diagram.
Geist · 400 / 500 / 600
Larrygram is a free, open-source diagramming app written in Rust. It opens, edits and saves Visio .vsdx drawings, with the layout you already know.
Geist Mono · 400
larrygram-cli render drawing.vsdx --out page.svg
05Illustrations
Illustrations
Flat, geometric shapes in two blues, joined by connectors with hollow ring ports. Each shape carries one hard-edged sheen in its lower right. Original artwork by Janet Jeffus, made in VectorCraft.
06Voice
Voice
Plain, confident and specific. Short sentences. Lead with what the reader gets. No hype words and no exclamation marks.
07Usage
Usage
You may use these files to refer to Larrygram, for example in articles, talks and link previews. Do not use them to suggest that Larrygram endorses you or your product.
Visio and Microsoft 365 are trademarks of Microsoft Corporation. Larrygram is not affiliated with or endorsed by Microsoft.